Jason AtenTech Inc.

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Jason Aten writes the Tech Inc. column about the intersection of technology and business. He regularly writes about big tech companies, the coolest new gadgets, cybersecurity and digital privacy, e-commerce, and the streaming wars. Bio and contact information are available at www.jasonaten.net.

The Simple Reason Jeff Bezos Is So Bad at Twitter and What Every Leader Can Learn from It

Mark Zuckerberg Just Told Facebook Employees to Quit. He Missed the Most Important Point

The 4 Biggest Changes Apple Is Making in WatchOS 9

The iPhone Is 15 Years Old Today. Apple Finally Solved the Worst Thing About Using One

On This Flight, Delta Just Did Something Unheard Of. It's How Every Business Should Treat Its Customers

Why the Future of Crypto Is Entirely Up to Apple

According to Google CEO Sundar Pichai, This Is the Thing About Hybrid Work Most Companies Are Missing

After 85 Years, Kraft Announced It's Making a Brilliant Change to Its Most Iconic Product

Microsoft Thinks It Should Be Easier to Interrupt People During Meetings, and It's Kind of Brilliant

After 16 Years, Google Is Doing the 1 Thing No Company Should Ever Do

Tesla Just Updated Its Cars and Finally Solved a Small but Incredibly Irritating Problem

Apple's Controversial Decision About 1 of Its Most Popular Products Is Making People Mad

The Future of Work

Elon Musk's 7-Word Rule for Working Remotely Is Better Than You Think. Every Leader Should Copy It

This Simple iPhone Hack Will Help You Be Less Distracted, Less Anxious, and More Productive

Starbucks CEO Says the Company Is Considering a Major Change That Will Make Some People Uncomfortable. It Highlights a Growing Challenge

In the Midst of Hundreds of Canceled Flights, Delta Air Lines Did Something Completely Unexpected. It's What Every Company Should Do

Google's CEO Says If Your Return to the Office Plan Doesn't Include These 3 Things, You're Doing It Wrong

After 14 Years, Apple Just Made a Controversial Change to Its Most Popular Mac

Klarna's CEO Faced Pushback for Firing 700 Employees on a Video. His Response Was the 1 Thing No Leader Should Ever Do

Bringing Innovation to Market

Apple Just Quietly Revealed a New Feature That Will Completely Upend This $125 Billion Industry

15 Years Ago, Google's Co-Founder Had a Wacky Idea That Forever Changed How We Look at the World

Elon Musk's Controversial Return to the Office Plan Makes 1 Important Point Every Leader Should Follow

An Upset Customer Tweeted at Delta Air Lines. Its Response Was the 1 Thing No Company Should Ever Do

The Unconventional 7-Word Principle Tim Cook Says Every Leader Should Follow

Taco Bell Finally Brought Back Its Most Popular Item. Now, Everyone Is Mad

Digital Transformation

It's Obvious Apple Doesn't Want You to Repair Your Own iPhone

Tesla Has an Elon Musk Problem

Starbucks Just Announced a Bittersweet Change After 15 Years

Inspiring Achievement

In a 20-Minute Commencement Speech, Taylor Swift Explained a Basic Truth Everyone Needs to Hear

Apple's Latest Ad Is a Brutal Takedown of Everything Wrong With the Internet as We Know It

Apple Keeps Selling More Macs. Now It's Making It Easier to Learn How to Support and Manage Them

In 1 Sentence, Microsoft's CEO Just Explained How to Attract and Keep Top Talent. It's the Best I've Seen Yet

Netflix Is Telling Employees Who Find Content Objectionable to Quit, and It's Kind of Brilliant

Delta Was Facing Intense Pushback From Unhappy Customers. Its Response Is Brilliant

Digital Transformation

Airbnb CEO Brian Chesky on What Companies Are Getting Wrong About Hybrid Work

After 21 Long Years, Apple Just Made a Bittersweet Announcement About Its Most Iconic Product

Tesla's 10-Word Rule Every Employee Has to Follow Is Simply Brilliant

Google CEO Sundar Pichai Faced Intense Pushback From Employees. His Response Is a Masterclass in Leading People

Even Amazon Admits It's Gotten Too Big. It's Becoming an Expensive Problem

Delta Just Quietly Made a Major Change That's Making Its Most Loyal Customers Angry