Jim Prior was appointed global CEO of Superunion in early 2018 following the merger of five WPP agencies to form a next-generation brand agency with 750 people in 18 countries. He was previously a CEO of The Partnership, a group of WPP brand agencies that he led for over 17 years. He has advised blue chip clients on brand strategy, design and business issues. His brand experience working at Levi’s and Converse instilled in him the importance of embracing creativity at every level of the organization. His book, Preserved Thoughts, published in 2013, includes a collection of essays on topical brand and business issues.