Joanna Brassett

Joanna Brassett is the director and a founder of Studio INTO, a global innovation consultancy based in London with a satellite team of 80 Cultural Guides in over 60 countries. Her expertise combines design research, social science and strategic innovation, specializing in turning cultural insights into relevant business strategies. Joanna trained at Central Saint Martins College of Art & Design and the London School of Economics before working as a brand packaging designer and a senior design researcher and strategist at Seymourpowell. She is also a visiting professor at Anhalt University of Applied Sciences, Department of Design, Dessau, Germany.