Joe De Sena is the founder and CEO of Spartan Race. Joe has been an entrepreneur since his pre-teens. From selling fireworks at age eight, to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a living definition of the word "entrepreneur." De Sena is the New York Times bestselling author of SPARTAN UP! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life and SPARTAN FIT! 30 Days. Transform Your Mind. Transform Your Body. Commit to Grit. He is also the host of Spartan Up! The Podcast, available at iTunes,Stitcher, and YouTube. For information about a Spartan Race in your area, visit: www.spartan.com.