John Gerzema's Articles
John Gerzema is the president of BrandAsset Consulting and oversees strategy across the Young & Rubicam Brands Companies. He is also the co-author with Michael D'Antonio of the best-selling book
Spend Shift: How The Post-Crisis Values Revolution is Changing The Way We Buy, Sell and Live
. He is a pioneer in the use of data to identify social change and to help companies both anticipate and adapt to new consumer interests and demands.