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John Gerzema's Articles

John Gerzema

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John Gerzema is the president of BrandAsset Consulting and oversees strategy across the Young & Rubicam Brands Companies. He is also the co-author with Michael D'Antonio of the best-selling book Spend Shift: How The Post-Crisis Values Revolution is Changing The Way We Buy, Sell and Live. He is a pioneer in the use of data to identify social change and to help companies both anticipate and adapt to new consumer interests and demands.
@johngerzema
Hiring

Why You Should Hire E-lancers

Coping With Failure

Reshaping the World of Retail

Technology

The Geeks Are Graying

Lead

Managing By Mea Culpa

Customer Service

Tactics Are the New Strategy

Bringing Innovation to Market

When Hackers Become Makers

Sales

The Era of Slow Selling

Innovate

Innovation for the Sake of Permanence

Innovate

The Business of Focus

Business Books

Best Business Books of 2010

Social Media

Descaling Our Social Networks

Money

Restoring Trust to Banking

Customer Service

Champions of Customer Service

Wire

The Emerging Barter Nation