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Kathryn Hawkins's Articles

Kathryn HawkinsContent Matters

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Kathryn Hawkins is co-founder of Eucalypt, a content marketing agency that works with B2B tech startups and enterprise companies, and previously worked as a freelance journalist for publications including BNET.com and GOOD. She writes frequently about entrepreneurship, content marketing, establishing work-life balance, and building a remote company here and on Eucalypt’s blog.
@kathrynhawkins
Money

The Best Way to Track Your Business Expenses in 6 Easy Steps

Marketing

How to Decide If You Need Marketing or PR (They're Not the Same)

Marketing

The Only Content Strategy You Need Is Just 3 Words

Marketing

The Surprising Way to Maximize the Impact of Your Content

Marketing

The 3 Types of Thought Leadership That Actually Work

Marketing

This Company Is Proving That the Listicle Is Dead

Marketing

Winning Content Marketers Know the Answers to These 3 Questions.

Marketing

Don't Make This Mistake in Building Your Content Marketing Plan

Marketing

Great Content Is a Craft - Not a Commodity

Startup

How this VC Firm Built a Killer Strategy By Writing 2 Articles a Week

Marketing

You're Writing, But No One's Reading. What Now?

Marketing

This Marketing Tactic Is Making Traditional PR Obsolete