Kimberly McCall's Articles
Kimberly McCall
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Customer Service
Looking Forward: Why a Return to Basics Will Top the List for 2002
Advertising
Let's Get Visible: How to Start Your First Advertising Campaign
Advertising
How to Design a Brochure
Marketing
Making Your Story Compelling to the Media
Marketing
A Web Tale: Site Development, Spam and Search Engines
Advertising
To TV or not to TV: Should Your Biz Use the Tube to Sell?
Advertising
Drop that Desktop Publishing Software and Step Aside
Advertising
Radio Advertising: Inside Scoop from a Pro
Online Business
Making the Most of Your Web Site
Marketing
Reviewing Your Marketing Efforts
Event Marketing
Making the Most of Your (Limited) Marketing Dollars
Public Relations
Writing a Press Release
Marketing
10 Tips for Marketing Success
Marketing
How to Write Effective Copy
Customer Service
Slip Out the Back, Jack: When a Customer Gives You the Heave-Ho
Marketing
Writing a Sales Letter
Customer Service
Customer Retention Key to Business Success
Marketing
Marketing Consistency: How Marketing Is like Exercise
Advertising
Design and Copywriting for Effective Print Advertising
Marketing
Home-Based Business: Is it for You?
Strategy
Cause-Related Marketing: Doing Something Good for Your Company and the Community
Marketing
Using Direct Mail to Reach Prospective and Current Customers
E-commerce
Making the Most of Your Web Site