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Leslie Brokaw's Articles

Leslie Brokaw

Author image for Leslie Brokaw
Media

How It All Began

Advertising

Marketing: Living Up and Down the Dial

Employee Benefits

Pat Croce's Bottom Line

Bryce Goggin's Church

Hardware

Best of the Web: Cyberspace Allies of Road Warriors

Strategy

Portland Plays Perception Poker

Human Resources

The State of Small Business, Part 2: How It Looks from This Place

(Borrowed) Dress for Success

Advertising

How Can I Save Money on Radio Advertising?

Exit Strategies

Numb and Number: Public Offering, Private Turmoil

Advertising

Rebel with a Cause

Merger Mania

Business Plans

That Championship Start-up

Buying a Small Business

Case in Point

Business Plans

Flexible Fliers

Sales

#1: Working a Deal

Lead

The Dead Have Customers, Too

Human Resources

The Model Meeting Agenda

Marketing

Feet Don't Fail Me Now

Customer Service

The Model Damage-Control Letter

Moving Force

Human Resources

Minding the Store

Human Resources

Thinking Flat

Business Software

The Annual One-Page Company Game Plan

Money

The First Day of the Rest of Your Life

Legal Issues

He SCORs!

Outsourcing

28 Steps to a Strategic Alliance

Customer Service

Guaranteed Success

Lead

The Truth About Start-Ups

Where Great Ideas Come From

Strategy

The Secrets of Great Planning

Customer Service

Fast Rising

Human Resources

Playing for Keeps

Family Business

Why Family Businesses Are Best

Strategy

Road Warriors

Employee Benefits

Head of the Class

Lead

Older and Wiser

Lead

The Founders

Anatomy of a Start-up Revisited

Human Resources

The Enlightened Employee Handbook