Neil GrimmerOutsider On the Inside

Author image for Neil Grimmer
Neil Grimmer is the founder of Habit, a startup focused on personalized nutrition. Prior to founding Habit, Grimmer was the co-founder and CEO of Plum Organics, a maker of organic baby food. Under Grimmer’s leadership, Plum Organics became one of the first companies to reincorporate as a public benefit corporation, reinforcing its mission to combat child hunger and conduct business responsibly. An entrepreneur at the intersection of creativity, brand and business strategy, Grimmer is a former punk rock musician whose artistic roots have served him well in a creative career, including product design at IDEO.