Neil is co-founder and head of co:collective’s strategy offering. co: is a leading strategy and innovation consultancy that designs brands, experiences, and content for firms that transform who they are, how they act, and how they show up in the world. For the last decade, co: has worked with firms like IBM, Under Armour, PUMA, the ACLU, MetLife, Google, YouTube, LinkedIn, and Microsoft. Prior to co: Neil was Global Head of Strategy at Wolff Olins and before that in Corporate Strategy at IBM, where he led new business creation from innovations grown by IBM Research. He took a Fulbright Scholarship to UC Berkeley, completing an MA thesis on the novels of Joyce and Proust, and has a Double First in English from Oxford University.