Nick Hobson is chief scientist and director of labs for Emotive Technologies, a behavioral technology think tank and knowledge cooperative, a place for leading academic researchers, technologists, and business strategists to create and share knowledge. A Ph.D.-trained behavioral scientist and adjunct lecturer at the University of Toronto, Nick is a leader in putting science to work--at work. He specializes in employee experience (EX) and customer experience (CX). His personal mission? All things BS: behavioral science and its impact on business success.