Phaedra Hise's Articles
Phaedra Hise
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Social Media
Tips for a Social Media Makeover
Off-the-Grid IPOs
Russell Straub's High-End Clients Were Straining His Business With Tougher and Tougher Demands
Lead
Confessions of an Entrepreneur's Wife
Employee Benefits
I'd Rather Be Flying (Myself)
Strategy
Solemates
Employee Benefits
Recruiting Strategies: Company Profile
Bookkeeping
Human Resources: Hitting Pay Dirt
Don't Start a Business without One
Operations
Don't Pay Until It Works
Business Plans
Grandma Got Run Over by Bad Research
Strategy
Changing Course
Hire Power
New Recruitment Strategy: Ask Your Best Employees to Leave
Lead
Industry Bottoms Out, Disposes of Diaper Service
Hardware
Kicking Paper Cold Turkey: Our Reporter Goes Electronic
Labor Unions
Labor-Union Disharmony Silences Symphony
Online Business
Online 101: Intranets
Sales
With Luck, This Biz Will Go Down the Toilet
Coping With Failure
Obit: Boston Ad Agency Finds Cost of Doing Business Doesn't Add Up
Online Business
Online 101: Finding a Web Site Designer
Coping With Failure
Obit: Monument Co. Misjudges Funeral Industry, Pays with Its Life
Losing Momentum
Lead
Intranets Explained
Online Business
The Inside Scoop
Online Business
On-Line: Building the Price-Wise Web Site
Sales
EDI: Early Adoption Pays Off
Hardware
Hardware: Keeping Track of Hardware
Benchmark: Small Business Snubs the Net
Customer Service
Communications: Getting the Most Out of Voice Mail
Operations
Resource: Bar Codes for Small Businesses
Advertising
On-Line: Web-Site Promotions
Marketing
Profiled Web Site: Eurosport
Business Software
Benchmark: Intimidated by Cyberspace?
Human Resources
Hiring: Internet Intern
Hardware
Getting Smart On-Line
On-line: Ignoring the Internet
Home-Based Business
Resource: Phones for Soloists
Operations
Outsourcing: Real-Time Computer Help
Online Business
Operations: From Notes to Market in No Time
Data Storage: Countdown to 2000