Rachael MeleneyBehavioral Innovation

Rachael Meleney is based in Durham, NC at the Center for Advanced Hindsight, Dan Ariely's behavioral science lab at Duke University. She runs the Startup Lab, an incubator program that equips entrepreneurs to leverage behavioral insights and rigorous research to build more effective products that help people become happier, healthier, and wealthier.

@rachael_mel

Innovate

Here's What Behavioral Science Says Will Help You Build a Successful Product

Innovate

When Startup Founders Need Behavioral Science (It's More Often Than You Might Think)

Innovate

Rachael MeleneyBehavioral Innovation

Here's What Behavioral Science Says Will Help You Build a Successful Product

When Startup Founders Need Behavioral Science (It's More Often Than You Might Think)

Now More Than Ever, You Must Design Products Responsibly. Here's How

A Powerful and Totally Unexpected Tool for Startup Success

The Best Way to Run a Business Experiment? Start Backwards

The Simple Practice Savvy Entrepreneurs Use to Make Smarter Decisions