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Rob Walker's Articles

Rob Walker

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The Branding Game

In Praise of TV Dinners, Naugahyde, and Tupperware

Advertising

Capturing Eardrums

Competition and Market Share

Going After Nike

Business Plans

The People's Marketing

The Branding Game

The Joys and Perils of Attack Marketing

E-commerce

Jeff Bezos

Viral Marketing

The Buzz Guru

Negotiating

Take It Or Leave It: The Only Guide to Negotiating You Will Ever Need

Employee Benefits

Hook, Line, and Sinker