Russell Findlay heads marketing at international specialist insurer Hiscox. Prior to Hiscox, he was the first chief marketing officer in the history of Major League Soccer, and previously a marketing executive for PepsiCo, where he launched the Sierra Mist and PepsiMax brands. Mr. Findlay started his career at Unilever in sales before moving into brand marketing. He has twice won Effie Awards for effective advertising, currently serves as a final-round judge in the Effie Awards and the Financial Communications Society Awards. . He also is a member of the National Advertising Review Board. Findlay also is the Chair of the Association of National Advertisers Sponsorship and Events Committee as well as on the Board of the Business Marketing Association of New York. Mr. Findlay also was named as one of 2014’s 30 most influential marketers in the world by The Internationalist. He is a sought after speaker on the topics of marketing, advertising and branding. He has lectured at Harvard Business School, the Wharton School of Business and the Kellogg School of Business among others.