Sally HogsheadHow to Fascinate Anyone

Sally Hogshead is the creator of the Fascination Advantage Assessment, the first communication assessment that measures your personal brand. She began her branding career as one of advertising’s most highly-awarded copywriters. After researching one million participants, her algorithm can pinpoint your most valuable, differentiating traits. Named as the No. 1 Brand Guru in the world, Sally is also a New York Times bestselling author and member of the CPAE Speaker Hall of Fame.