Sally Hogshead is the creator of the Fascination Advantage Assessment, the first communication assessment that measures your personal brand. She began her branding career as one of advertising’s most highly-awarded copywriters. After researching one million participants, her algorithm can pinpoint your most valuable, differentiating traits. Named as the No. 1 Brand Guru in the world, Sally is also a New York Times bestselling author and member of the CPAE Speaker Hall of Fame.