Shane Atchison is the Global CEO of POSSIBLE, overseeing a 1,500 person digital advertising agency that is one of the largest and fastest growing in the world. Shane launched his first company shortly after graduating college, and later founded ZAAZ, which was sold to WPP in 2005. A prolific writer, Shane has authored two books and published numerous articles on topics that range from analytics to company culture. He has long has long been an advocate of merging commonsense business principles with data-driven decision making. Shane lives with his wife and two children in Seattle, Washington.