Stanford Business's Articles
Stanford Business
Stanford Business
offers key insights and new research from the faculty and alumni of the Graduate School of Business.
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Marketing
The Secrets of Staying Power
Marketing
The Power of a Free Popsicle
Hiring
Look Beyond "Culture Fit" When Hiring
Lead
Philip Knight: "For an Entrepreneur, Every Day Is a Crisis"
Lead
Is Your CEO Irreplaceable?
Startup
B-School Disrupt: Eight Startups Pitch Their Innovations
Great Leaders
Four Lessons for New CEOs
Lead
Improve Your Executive Presence
HR/Benefits
Rethink Hierarchy in the Workplace
Money
Silicon Valley's Unicorns Are Overvalued
Hot Spots
How Startup Culture Can Thrive in Developing Worlds
Hiring
How to Build a Better Startup Team
Technology
Why AI Is the New Electricity
Money
Do Funders Care More About Your Team, Your Idea, or Your Passion?
Startup
10 Steps to Perfect Your Startup Pitch
Lead
Be a Better Manager in Six Steps
Lead
What Makes a Good Boss?
Marketing
The Value of Fuzzy Markets for Entrepreneurs
Lead
3 Problems with Team Hierarchy (and How to Fix Them)
Lead
10 Ways to Improve Your Virtual Presentations
Design
Lean Startup vs. Design Thinking: What Works?
Lead
8 Leadership Lessons From Beauty Magnate Tyra Banks
People
How Smart Leaders Build Trust
Icons & Innovators
Six Startup Lessons Every Founder Should Know
People
Want to Innovate? Get Better at Failure
People
Why Every Startup Team Needs an Extrovert
People
How to Split Equity Among Your Startup’s Founders
Icons & Innovators
Five Leadership Lessons From Former Manchester United Manager Alex Ferguson
Decision-Making
How to Know When It's Time to Switch to Plan B
