Timothy Calkins is a business writer, a marketing consultant, a clinical professor at Northwestern University’s Kellogg School of Management, and the co-academic director of the Kellogg on Branding executive education program. The marketing and advertising expert leads the Kellogg Super Bowl Advertising Review and manages the popular online publication Building Strong Brands. Calkins is the author of How to Wash a Chicken: Mastering the Business Presentation, Breakthrough Marketing Plans, and Defending Your Brand. Calkins consults on strategy and branding issues for major corporations around the world. His teaching has earned him numerous awards, including the top teaching award at Kellogg School twice.