Wes KaoMarketing & Growth

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Wes Kao is a B2C marketing strategy expert helping brands maximize new product launches. Prior to consulting, Wes was the founding Executive Director of Seth Godin's altMBA, and led marketing at Flite (acquired by Snapchat), Bare Escentuals, and Gap Inc. She is a mentor for Backstage Capital and WeWork Labs. Follow Wes on Twitter (@wes_kao) or subscribe to her newsletter at weskao.com.