Yuriy Boykiv's Articles
Yuriy Boykiv is the co-founder and CEO of Gravity Media, a full-service advertising agency that helps brands connect with multicultural and international consumers. Connect with Yuriy on Twitter.
An Incredible Story of a Man Who Uses Creativity To Change America.
Top Three Skills (not professions) That Will Matter In Ten Years
What Will Happen This Year in the World and How It Will Affect You
How 'Multilocalism' Changes Our Perception of the World
How to Know Which Video Channels and Platforms Are Still Relevant for Consumers
How Clorox uses influencers to stay relevant and grow its social engagement
Best Way to Promote Tourism in the Middle East and Africa: Host American Cops
Icons & Innovators
What There Is to Learn From Four of the Most Influential Companies on Earth
Why cultural diversity regardless of race is also key to a company's success
How Not to Assume Anything When It Comes to a Different Culture
Five Steps To Planning an Effective Crisis Communications And Rapid Response Plan
How To Properly Set Up And Run An Influencer Marketing Campaign
The list that every start-up needs
How to be a smarter marketer leveraging "Big Data" properly
Ethnic food habits and what we eat.
New American Reality: From Assimilation To Cross-Cultural Interdependency
Why we sold our business in 2016. Lessons from a first time entrepreneur.
The Latest Web Design Trends That Are Here To Stay
Ad Blockers are more common these days, but they are not good for the ad industry or consumers
Video Significantly Increases Campaign Effectiveness. Here Are the Reasons Why.
Do Multicultural Consumers Require Special Customer Experience?
How Millennial Business Leaders Are Changing Travel Time
Why Online Social Celebrities Matter and How Luxury Brands Are Using Them
From Apple to Marriott, battle to attract diverse talent is intensifying
3 Ways Social Can Be the Key to Success
Bringing Innovation to Market
Programmatic For Multicultural Marketers Became Easier
The search business has been dominated by Google. At least that's what we think.
Multicultural Marketing: No Longer an Option, But a Necessity
How a Personal Approach Can Get the Best Out of Your Employees
What the Second-Screen Trend Means for Your Marketing Efforts
Mobile Is Global, and Advertisers Need to Acknowledge It
Why Millennials Don't Like Your Posts
3 Ways Social Media Transformed Marketing in 2015
How to Avoid the Starbucks Red Cup Fiasco
How Gamification Can Drive Customer Loyalty and Sales
Best-Kept Travel Secrets
Keep It Simple: 4 Tips for International Business Travel
The Important Casino Industry Market You Don't Even Know You're Missing
Best-Kept Travel Secrets
How Travelers Are Eliminating the Middleman and What It Means for Brands
8 Reasons WeChat Is the Present and Future of Mobile Marketing
5 Tips for Connecting With African-American Travelers