In a recent blog post I wrote about how the Consumer Electronic Show gives us a sneak peak at the devices people will be using tomorrow and the forces of disruption that follow.
The top three takeaways I wrote about were:
I thought it would be a good idea to go further in depth on each-- so here is part 1 of 3.
The most compelling screens didn't even resemble screens.
Devices that attracted the biggest crowds were a departure or upgrade to what we think of a Screen (a flat usually rectangular limited space canvas). Augmented reality and virtual reality are taking off and replacing 3D as the immersive consumer experience, but they will continue to stay niche given high consumer barriers and limited content.
Content is still king.
As 4K--ultra-high definition that showcases increased color saturation and picture quality--becomes more prevalent, there was as much discussion about the content showing up on the screen as there was about the actual screen. Content + Quality will drive consumer adoption/upgrade to 4K. Netflix and Amazon are already looking to show leadership in 4K content.
A win for millennials?
DISH's Sling TV won CES' Best of the Best award, with a new $20 per month pay-TV cross-screen service for TVs, tablets, computers, and game consoles which they call a "viable alternative for live television for the millennial audience." Core package includes ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, CNN and Video-On-Demand content. Service is offered with millennial-friendly, no-commitment contract. For the price of four lattes per month, this may change the game.
Screens were bigger, thinner, crisper and clearer.
There continues to be consumer demand for increased resolution. 4K will be the next mass consumer upgrade. Where 3D TVs did not go beyond a niche audience, 4K has minimal barriers to adoption. We also saw televisions that were 8K, which shows us that the trend of higher resolution and increased pixels will continue.
New approaches to wearables.
Military goggle maker Osterhout Design Group presented a fashionable Wayfarer-type alternative to Google Glass that pairs with a smartphone or Bluetooth keyboard (launching at a less than $1,000 price point). And for something completely different, Thync announced, in their words, "the first lifestyle wearable that uses neurosignaling algorithms--waveforms that signal neural pathways--to shift people's state of mind in areas related to energy, calm, and focus." Reportedly, this actually works!