In an attempt to catch up with Snapchat's mask and filter functionality, Facebook has acquired FacioMetrics, a software that can read facial expressions to detect seven different emotions, for an undisclosed sum.
The Intraface app, which is created by FacioMetrics, has been removed from the App Store and Google Play. Its facial image analysis functionality is consistent with Facebook's plan to create "future applications of deep learning platform on mobile," according to a briefing the social media giant provided to TechCrunch earlier this month. The company is working to launch gesture-based controls and facial expression recognition.
For now, IntraFace will be used to enhance the Facebook Live experience by simply detecting facial motion. By recognizing when a user wiggles their eyebrows or opens their mouth, the technology can trigger animated effects in photos and videos. FacioMetrics is a spinoff from Carnegie Mellon University, created in 2015 after the rise in the popularity of facial image analysis functions.