Like many who are unhappy with the results of yesterday's election, Richard Branson is wondering what to tell his grandchildren.

"What type of message does Trump's victory send to young people about the behaviours, principles and attitude to others required to succeed in life?" the Virgin Group founder wrote in a blog post on Wednesday, where he said his main concern is "the possibility of an increasingly reactionary Supreme Court" and a backslide on "hard-earned progress on equality, women's rights, immigration and climate change."

But despite his fears, ultimately Branson's message is this: after a year-long campaign, during which Americans have been divided on social and economic issues and candidates have launched vicious personal attacks at one another, it's time to rally together. He's reminded of the "Greatest Generation," which united during and after World War II to revive America as a global economic, moral, and political powerhouse--and put 12 men on the moon.

Branson says he thinks this election caused lasting damage to the American people and political process. "But there is much to be done: to protect democratic processes, to stand up to intolerance, and to support each other in these challenging times. After all, it is not up to one man to shape the world we live in - it is up to all of us."