After pointing out the nearest exits, the stewardess on your next flight might also give tips on how to register to vote.

Virgin America is now encouraging customers, and especially targeting Millennials, to register to vote in the upcoming presidential election with an in-flight video created by Rock the Vote that shows how to do it right away, using in-flight Wi-Fi.

Though Millennials make up nearly a third of eligible voters in the U.S., fewer than half voted in the 2012 presidential election, according to data from the Pew Research Center. In contrast, Baby Boomers are another third of the eligible electorate and 69 percent showed up to the polls in 2012.

This election cycle, the tech industry has a chance to boost those numbers. Over 70 tech companies have pledged to give employees, many of them Millennials, the day off on November 11 to vote. Revered tech leaders like Mark Cuban, Starbucks CEO Howard Shultz, and Twitter co-founder Evan Williams have signed letters, written checks, and taken to Twitter to voice their opinions on the importance of this election. And Virgin America and Rock the Vote are hoping to boost young voter turnout ahead of state deadlines for registering at the end of September.

"Our goal is to get as many young people to register to vote as possible so we can impact the campaign up and down the ballot," Luis Calderin, vice president of marketing and creative at Rock the Vote, told Adweek. The video reminds flyers to cast a ballot to weigh in on issues like LGBT rights and gun control.

Virgin America, like Rock the Vote, was "built on a love for music and has been the embodiment of cool with wings," says Kiki Burger, director of marketing and events for Rock the Vote, in a statement. "What better way to mark your first time experiencing the important act of registering to vote than by doing it at 35,000 feet?"

Published on: Sep 12, 2016