As 11 year CEO and <a href="https://www.intuit.com/">Intuit</a> chief Brad Smith passes the torch to Executive V.P. Sasan Goodarzi, the timing is perfect for this exclusive Behind the Brand interview. Goodarzi, was born in Tehran but his parents sent him to school in the U.S. at age 9. It was 1978, just months before the Iranian revolution. His father passed away the next year and he was raised by his mother and brothers. Growing up in the states wasn't easy. "It was a very tough childhood but fighting for every inch...never giving up and persevering... really shaped who I am today." Since joining Intuit Goodarizi has been an intra-preneur champion for small businesses and entrepreneurs with years of experience in various divisions. All things considered, the Intuit brand seems to be in very capable hands for a long time.