When founder Jonathan Shokrian first started dreaming of becoming an entrepreneur he never thought he'd end up running an underwear brand. But that's exactly what happened. <a href="https://www.meundies.com">MeUndies</a> disrupted the $15B underwear industry when it launched the first online underwear subscription model in 2011. In the years since it has achieved profitability and seen double-digit YoY growth. Now, MeUndies brings its model and company into a new chapter with The Membership. It's time to evolve from subscription to membership; from a brand-to-person transaction, to a community of belonging.