Now before you scoff at yet another listicle and ignore what this man has to say, take a look at Roland's credentials:
- He is the co-founder and/or principal of three current Inc. Magazine fastest growing companies.
- He has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
- He is currently growing DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
Needless to say, when Roland says something, it's smart to listen. He is also one of the people behind the fabled WAR ROOM marketing mastermind, which according to Forbes:
"Is filled with some legendary entrepreneurs and business professionals that include 5 Inc. 500 Founders and 11 Inc. 5000 Founders, along with 9 tech millionaires and even 3 A-List celebrities."
Here are Roland's five steps to achieving... anything.
Step 1: Find the Fire
"If Ray Charles was passionate about physics, I don't doubt that he could have been a great physicist and same for Stephen Hawking on piano."--Roland Frasier
Passion is essential to success. But most people go about "finding" their passion the wrong way. In his classic book, So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love, Cal Newport explains that passion is a byproduct of investing in something.
Most people are looking for passion, and it eludes them.
They aren't cultivating passion by working at, investing in, and contributing to something they believe or see value in.
If you want passion, you need to dedicate yourself to something.
The more dedicated and invested you become, the more passionate you'll be.
If passion isn't innate but developed, then Roland is right-- Oprah could become passionate, if she chooses, about anything and become just as successful at that.
Same is true of J.K. Rowling, and the same is true of you.
You have to make a decision about what you want. And then you pour yourself into that decision. Before you know it, you'll be seized by "passion" and what psychologists call "pull" motivation--where you can no longer stop what you're doing.
Success becomes inevitable.
Insane creativity and innovation become organic.
Confidence and the size of your future explode.
Step 2: Conceive & Believe
"You have to see it first. You have to know what you want, or there is no target. You have to believe that it's possible.Your subconscious will not allow you to achieve anything that you haven't seen as possible first."--Roland Frasier
You can't achieve something effectively without having a target.
Like passion, most people are waiting to find that target.
It must be something you select.
You start by choosing one thing and then adapting it over time.
Don't get too rigid about your goal. Be fluid about it, or you'll box yourself into a corner and lose hope.
Which brings me to Roland's third and fourth points:
Step 3: Practice Adaptive Possibility
"If you find legal, physical, systemic, financial or societal challenges impeding your desires and potential, simply adapt your mindset to broaden the definition of what's possible, then pursue that adapted possibility. The importance of this step is to adapt your vision of the possible to a reality you believe you can achieve."--Roland Frasier
Sometimes, your goal may actually not be feasible. You may be an 80-year-old crippled woman who wants to play in the NBA, an all-men league of extraordinary athletes.
But that doesn't mean you can't adjust your goal.
You could own an NBA team, or work with one, or do a ton of other things that basically resemble the goal.
The more adaptive and lateral you're thinking, the faster you can get to a powerful, often better solution.
A good question to ask when conjuring a goal is this: I want this, or something better.
We often fail to realize that, in most cases, there are actually better options than what we can presently conceive and believe.
Step 4: Apply Data Informed Resource-Opportunity Alignment
"Was it Beethoven's dream to have the exact career he did? Was it Ray Charles's or Oprah's or Hawkings'? I'm guessing that it wasn't. If you asked any of them what they envisioned their life's work would be at age 5, 15, 25, 35, 45 and 55, you would hear dramatic changes in desires over each decade, and particularly across multiple decades."--Roland Frasier
In the brilliant TED talk, The Psychology of Your Future Self, Harvard psychologist Dr. Daniel Gilbert explains that people mistakenly believe they won't change that much in the future.
If you were to look at who you were 10 years ago, you'd be able to see quite a bit of change in your values, personality, and interests.
10 years is a lot of time.
But Gilbert found that, when looking forward 10 years, people assumed they wouldn't change much.
"People are works in progress who mistakenly believe they are finished," Gilbert says.
The reason for this phenomena is simple: Remembering is much easier than imagining.
The truth is, you are going to change over the next 10 years. Your current vision isn't going to be your vision in 10 years. It may be close, but if you're smart, it will be adapted.
You will both fit the world to yourself but also, fit yourself to the most incredible opportunities in the world.
You won't be overly rigid one way or another. You'll be smart. You'll surround yourself with smart people. You'll be mindful of what you really want, which is usually emotional in content.
You want to feel good about yourself, about how you're spending your life, and about the positive impact you're making in other people's lives.
There are millions of ways you can do that.
Step 5: Pursue, Persist, Persevere
"Labeling something impossible is easy. It doesn't require you to try. Therefore you are rewarded with instant and permanent failure. Pursue and persist. Try, fail and then persist, and either succeed or, as Edison said, find more ways not to succeed."--Roland Frasier
Finally, you need to persist. In the recent book, The Miracle Equation: The Two Decisions That Move Your Biggest Goals from Possible, to Probable, to Inevitable, Hal Elrod explains the importance of 1) extraordinary effort and 2) unwavering faith.
If you don't stop, then what can stop you.
You cannot be denied your dream.
You must be 100% committed.
You will face huge obstacles and challenges along the way.
Most people will quit long before the finish line of your dreams.
You can't quit.
You must maintain faith.
You must continue, no matter the failure or success.
To what extent do you embody these 5 steps?
How many of them are your living on a daily basis?
What would happen if you applied these to what you were currently doing?