According to best-selling author, serial entrepreneur, and business expert, Richie Norton, there are "7 Deadly Wins" in life and business.

Norton argues that a common practice in business is to create the facade of winning, while in fact, the bottom-line is losing.

Not only is the bottom line losing, but so are key relationships.

Norton's 7 "wins" are:

  1. Reach the top of the ladder
  2. Save money by cutting people out
  3. Get what you want, but while hiding stuff
  4. Fighting for what you want by backstabbing
  5. Maintaining the status quo
  6. Saving something for a special occasion
  7. Ignoring your losses

We've all experienced toxic corporate cultures. It's almost so common it's humorous. Except it's not humorous when it happens to you.

When a company maintains policies for the sake of maintaining the status quo, everyone within that organization is living a lie.

When a "rate buster" steps in and tries to disrupt the status quo by actually performing well, it puts everyone else on edge. Immediately their lack of performance is put under a microscope. In order to maintain the status quo, the majority guns for the new minority in order to maintain the false and diluted lie they are all living in.

It takes honesty and humility to genuinely seek change.

It is for this reason that I truly appreciate Norton's wise words. It's common for people to complain about corporate culture. But Norton never complained, only provided clear and concise principles for how to successfully operate at business.

Another reason Norton's words are powerful is because they slice straight into the heart of the matter. Each of his "7 Deadly Wins" are very commonly practices, but are also commonly considered "wins." These wins, when more deeply examined, can undermine a team or even an entire corporation.


I'll conclude with a question and some words Norton provides at the beginning of his article, as I feel they are very compelling and thought-provoking:

"When is winning actually losing?

In life and business, short-term gains are often long-term losses. I've experienced this first-hand. It's ridiculous. It happens in organizational cultures that emphasize politics over progress. It happens when people backstab to get ahead. It happens when people are more focused on looking good than actually being good at what they do."


And so I ask you:

Are you winning, or losing?

And if you're "winning" is it short-term or long-term?

If it's short-term, can you actually saying you're winning?

Published on: Jul 18, 2017
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