In September of 2017, I attended my first  Genius Network (or "25K Group") meetings. I had big anticipation for the experience. Many of my favorite entrepreneurs, such as Peter Diamandis, Dave Asprey, Dan Sullivan, Melyna Samuelson Harrison, Jason Fladlien, JJ Virgin, Russell Brunson, and many others are a part of Genius Network. 

A core aspect of Genius Network is that it costs $25,000 (hence, "25K Group") to be a part of. This creates a bar of entry allowing for a very dynamic and interesting group of people. 

The purpose of Genius Network is to help people who are transforming their industries to connect and collaborate with others who are transforming their industries. There is lots of training on marketing, business operations, psychology, and self-improvement.

Joe Polish, the founder of Genius Network often says, "I sell people what they want and give them what they need." Thus, although everyone who joins Genius Network wants to grow their business, what they often realize is that they need to uproot many of the fundamental problems, such as addiction, that are stopping them from reaching the next level as a person. 

In this brief article, I'm going to share the key things I've learned from Joe Polish and from being a member of Genius Network. I'm also going to share specifically how my life has changed. I challenge you, as the reader, to consider how much transformation you've made in the past year.

Key Things I've Learned From Joe Polish And My Genius Network Experience

It's important to note that I'm nearly done with my PhD in Organization Psychology. As a person, I've been trained to think in terms of how environments and experiences have the power to change a person's psychology and identity.

When you begin digging deep enough into the world of psychology, brain science, learning theory, evolution, and innovation, you begin to see some profound things. You begin to realize that people are designed to be sponges that absorb and change through new experience. To quote Oliver Wendell Holmes, Jr., "A mind that is stretched by a new experience can never go back to its previous dimensions." You begin to realize that the brain is constantly changing, as is a person's biology and mental framework. As Dr. Steven Cole, the director of the UCLA Social Genomics Core Laboratory, has said, "A cell is a machine for turning experience into biology."

In this brief overview of what I've learned, I'm going to highlight 2 key ideas:

  • Why investing in yourself as a person has the power to change your psychology and your life
  • How to be a giver and engage in "transformational relationships"

The Power Of Investing In Yourself And Your Relationships

In my doctoral research, I've spent the past few years studying the differences between wannabe entrepreneurs and successful entrepreneurs. One of the core differences I've found is that wannabe entrepreneurs rarely invest their own money into skills, relationships, and networks. Conversely, successful entrepreneurs I interviewed almost always mentioned the importance of investing money into themselves, their skills, their relationships, and their environment. 

What I found is that, when a person begins investing money into themselves, they experience what I call a "psychological upgrade." This idea came to me while listening to Joe Polish teach at a Genius Network meeting. He was explaining that as people we all have a cap of what we believe we deserve in our lives. Until we obliterate that cap, we are stuck. This resonated with Tony Robbins' teaching that a person gets in life what they are willing to tolerate. Most people tolerate bad health, bad relationships, and mediocre success in their lives. Joe's comment also resonated with something Dr. David Hawkins said in his book, Letting Go"The unconscious will allow us to have only what we believe we deserve. The more we hang on to our negativity and small self-image that results, the less we think we deserve... If we have a small view of ourselves, then what we deserve is poverty. And our unconscious will see to it that we have that actuality."

What I found in my research is that the very act of investing money into yourself is one of the most powerful and potent ways to upgrade your subconscious beliefs of what you deserve. When you begin investing in your skills, relationships, and environment, you signal to yourself that you're no longer willing to tolerate mediocrity. You signal to yourself that you're worth more than you currently have. You then put yourself into a heightened environment and surround yourself with people you want to become like. 

The Secret To Developing Powerful Connections With Anyone

"Life gives to the giver and takes from the taker." -- Joe Polish

Joe Polish has a strategy for enhancing connections. He calls it his "Magic Rapport Formula." The principles of his formula are:

  • Focus on how you will help others reduce their suffering
  • Invest time, money, and energy on relationships
  • Be the type of person they would always answer the phone for
  • Be useful, grateful, and valuable
  • Treat others how you would love to be treated
  • Avoid formalities, be fun and memorable, not boring
  • Appreciate people
  • Give value on the spot
  • Get as close to in-person as you can

I've watched first-hand as Joe has lived these ideas. By watching him and by operating in his environment over the past 10 months, I've learned how to apply these principles myself. To quote Zig Ziglar, "You can have everything in life you want, if you will just help other people get what they want."

Joe and Dean Jackson actually have a podcast, ILOVEMARKETING, where they teach all of these ideas and much more. One thing I find fascinating about Joe is the idea of "giving value on the spot." Joe believes that when someone needs something, he can just take the one or two minutes to make the needed connection, right then and there. Most people say, "I'll get to that tomorrow," or "I'll help you with that next week." 

Not Joe.

He just pulls out his phone and sends a quick audio-text message explaining the situation to a relevant party who can help. Joe very much operates under the philosophy of what Dan Sullivan calls, "Who Not How." Rather than looking for how to do it, Joe has a huge data-base of "Who's." When someone needs something, Joe connects them with the right Who. This is why Joe has been called the most connected man in business. 

He's very generous and giving. And I've learned that this mindset and skill is essential to becoming successful among people who are already successful. 

When most people join Genius Network, they are operating under a transactional-mindset, which doesn't work in the Genius Network environment. Instead of being transactional, a person must become transformational. The only way to engage in transformational relationships is to be a giver and not a taker. You must seek to give value and help other people become more successful. As you do this, you open the door to unique collaborations and opportunities. 

Which brings me to how my life has changed:

Specific Ways My Life Has Changed

I mentioned earlier that I'm a graduate student. I still am a graduate student and I'm almost done with school. But I've learned through reading lots of books and studying successful people the power of environment. 

I have learned that we become who we are surrounded by. Therefore, I realized the importance of surrounding myself with people who were where I wanted to be. I realized my network was my net worth. 

Within less than a year of being in Genius Network, my income has more than 10X'd. When I first joined, I was making just over $100,000. Within the first year of being in Genius Network, I made over $1,000,000.


I got pushed out of my comfort-zone by the thinking and help of generous people who were far beyond where I currently was. I got pushed to begin delegating and outsourcing more. I hired my first full-time assistant and will soon be adding two more full-time employees to my team.

I learned that you shouldn't hire who you can afford, but rather, that you should hire who is gonna get the job done. As a result, I began teaming-up with people who were incredible at what they did. This led me to maximizing my existing email list far more than I ever had before. I worked with people who knew marketing and how to launch products. This allowed me to make far more money and be far more impactful and helpful to my clients and audience.

Through the process of striving to be a giver, I learned how to make deep and meaningful connections. Specifically, I've developed a beautiful relationship with Joe. I've been blown away by how generous he has been toward me. A few months ago, I launched my first major book, Willpower Doesn't Work. Joe personally bought 6,000 copies. He did this for two reasons: 1) to help me, and 2) to help himself. He thinks in terms of win-wins. His plan was to use the books as marketing tools to provide value to existing, previous, and potential clients such that it could open the door for a deeper relationship. Joe even donated his Tesla as part of an incentive competition I'm running as part of my Willpower Doesn't Work book launch. 

By applying Joe's principles around giving and transformational relationships, I've been blessed with the opportunity to co-author a book with one of my heroes, Dan Sullivan. Firstly, by investing in the group, I allowed myself access and close proximity to some of the best entrepreneurial thinkers in the world. Then, by applying Joe's principles, I was able to more fully absorb and maximize my experience in this new environment. 


If you're not investing in yourself and in relationships, you're not growing at the level you could.

If you're not operating in transformational relationships as a giver, then you're missing out on 100X collaborations with your heroes.

Here's what I've learned since joining the highest level mastermind group for entrepreneurs:

  • You get in life what you believe you deserve
  • You upgrade what you believe you deserve by investing in yourself
  • You become who you surround yourself with
  • Life gives to the giver and takes from the taker
  • Relationships are the most important currency in business and life
  • When you are a genuine giver, you open the door to collaborations and partnerships that you could never dream of 

My mind has been stretched and I now know it cannot go back. I'm excited to continue to invest in myself and watch the 10X and 100X returns in the form of growth, contribution, and connection. 

I hope you do the same!

Published on: Jun 21, 2018
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