Running a business is no easy task.
There are millions of things you need to do and learn. Chances are, you don't want to learn most of those things.
So what do you do?
You procrastinate. Six months goes by. And you still need to learn and execute on those things you haven't been doing.
As Professor Harold Hill has said, "You pile up enough tomorrows, and you'll find you are left with nothing but a lot of empty yesterdays."
My 2-Day Stint in Orlando
Running a business involving technology can be a beast. Especially if you are a solopreneur or have a small team.
I myself run an information business. But I'm pretty swamped being a Ph.D. student, a husband, and foster parent of three incredible children.
I'm also super right-brained. I'm not as technically savvy as I wish I were.
The time flies by and little progress is often made. But I want to make fast progress, just like you. That's why you're reading this article.
Here's what happened next:
I decided to hire an online marketing genius. But I didn't just want to pick his brain one hour per week. I wanted to do a deep dive. A deep dive was the only way I'd get what I needed to move at the pace I wanted to go.
True clarity comes from understanding. Once you understand and feel competent, you can have confidence. Once you have confidence, you'll do the things you've feared doing. You'll do what needs to be done, right now, to get your business moving forward.
I contacted Robert Klubenspies, owner of Deleon Ventures, and told him I needed his help. He has run the online marketing campaigns for authors and entrepreneurs such as David Bach, Neil Strauss, and Anthony Powell.
Rather than becoming a regular consulting client, I told him I wanted him for two days straight. I'd fly to his house, sleep on his couch, and buy his meals (he ended up buying most of mine). He was to look at my business, teach me everything I need to know, and we'd run experiments to solidify my learning.
In his book, Deep Work, Cal Newport explains that most people don't succeed because they live in a state of constant interruption. They move from one task to the other, never having enough time and focus to move beneath the surface.
I decided I wanted to eat, drink, and breath my online business with a genius for two days straight. The results have been incredible. I feel empowered and ready to sprint.
Call to Action
If you've been stuck on a project for a long time, or if you've procrastinated action you've needed to take, you might need a deep dive.
You might need to invest in yourself.
You might need to go deep.
Once you do, you'll get beneath the surface of your problems. You'll become empowered to take the bold moves you've been needing to take.