Vision is all about clarity.
20/20 vision is perfect, high-definition clarity.
The question is: How clear is your vision? Specifically, how clear is your vision of your own future?
In 2020, you want to, and need to have vision. Without vision, you'll be directionless. You'll waste loads of time. You'll get sucked into distractions. Your life will aimlessly go multiple directions, leaving you feeling frustrated, overwhelmed, confused, and without purpose.
For this article, I interviewed two highly influential entrepreneurs about how they're going to have 20/20 vision in 2020. Joe Polish, the founder of Genius Network and considered one of the top marketers in the world, and Cameron Herold, a top business consultant and best-selling author of Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future.
I wanted to know what these two giants in the entrepreneurial and marketing worlds were going to focus on in 2020 to have 20/20 vision.
Here's what I learned:
1. Extreme Focus on Self-Care
Joe has a story he often tells, which he calls the Million Dollar Race Horse. Here's how Joe explains it:
"There's a lady I interviewed many years ago, named Terri Lonier, who wrote a book called 'Working Solo.' In my interview with her she said: 'If you had a million dollar racehorse, what would the job of that racehorse be?...'
Well, it would be to win races! If every time the horse won it made you a million dollars, how would you treat that horse?...
You wouldn't shove fast food down its throat. You wouldn't run it into the ground. You would let it get rest. You would make sure it got proper exercise. You would make sure it got proper sleep. You would treat that horse in an exemplary way to make sure it won those million dollar races.
Now, Think About Your Company, Your Business and Your Life: YOU Are The Million Dollar Racehorse. You Deserve To Treat Yourself With Excellence.
If you're the head of your company, the fish rots from the head down. I'm not saying that if you go backstage into many companies that they aren't a mess - because often, they are.
Everyone has parts of their company backstage that are a mess. People try to act like they have it together, but they can be delusional. It's okay to have certain messes backstage. But, treat yourself like the million dollar racehorse.
Ask yourself, 'What am I doing now that is tearing me down?' Don't suffer fools. Really think about how you would treat the million dollar racehorse, and that needs to be how you treat yourself."
Cameron also put self-care at the top of his list in 2020. Taking trips with his girlfriend, spending time with kids, getting massages, etc. Rest and recovery are fundamental to clarity and purpose.
2. Saying "No" to Clients, Opportunities, and Masterminds that Don't Meet Personal Criteria
"The difference between successful people and really successful people is that really successful people say no to almost everything."--Warren Buffett
In alignment with the first strategy, both Joe and Cameron are focused on saying "No" in 2020. Rather than scraping the surface of a million different things, the goal is to go deep in a few. This is true of projects, relationships, and groups.
Most people try to do too much. This is transactional thinking. If you want to be transformational, you've got to really invest. You've got to be a giver, not a taker. You've got to be committed.
Relationships take time.
Success is taking 20 steps in one direction, while most people are frantically taking one step in 20 directions.
Joe's Group, Genius Network is a 3-year program. He doesn't want people to just come and go. He wants them to be committed for at least 3 years because he knows that the greatest growth, like compound interest, takes time. Only those with an investment mindset, rather than a "cost" mentality, understand this fact. They are patient. They play the long-game. They genuinely care about other people. They go deep, not shallow.
It takes emotional maturity and vision to commit big. Research in psychology shows that the emotional operating system of each person is their relational attachment style. If you have healthy long-term relationships with lots of different people, you have healthy attachments. If you can't go deep in relationships, then you have a chaotic attachment style, reflecting unresolved trauma.
3. Saying "Yes" to Deeper Connections
Cameron mentioned that he planned on going much deeper in his relationships, and not putting stuff off anymore. It's so easy to say, "Let's get together sometime," and nothing happens. Instead, Cameron is taking immediate action on relationships and making stuff happen.
Cameron noted that he learns a lot about connection from Joe, who finds a way to connect with others in really unique ways. Specifically, rather than making a big deal about getting together, Joe finds a way to squeeze people into his day-to-day life. "If Joe is going to the dentist, you can come with him. If he's going to the gym, put on your gym clothes," Cameron told me.
That's what makes Joe so interesting. He makes it really easy to connect in small and simple ways. Joe actually has a very specific outline for how this works. He calls it his "Magic Rapport Formula," and it includes the following ideas:
- Focus on how you will help them reduce their suffering
- Invest time, money, and energy on relationships
- Be the type of person they would always answer the phone for
- Be useful, grateful, and valuable
- Treat others how you would love to be treated
- Avoid formalities, be fun and memorable, not boring
- Appreciate people
- Give value on the spot
- Get as close to in-person as you can
4. Share Your "Vivid Vision" With Everyone
"Your vision of where or who you want to be is the greatest asset you have. Without having a goal it's difficult to score."--Paul Arden
According to Cameron, you should have both a personal and professional Vivid Vision.
In this vivid vision, you should not focus on how you're going to achieve the vision. You simply want to get very, very clear on what you want three years from now.
So, pull out your calendar and put a big X three years in the future.
What does your life look like?
What do you look like?
What does your environment look like?
Who are the main people in your life, and on your team?
What types of clients or people are you working with?
What is the overall experience you're having?
What does your typical day look like?
How much money are you making?
What is important to you?
Where is your focus?
Remember, your job right now is not to determine how any of this stuff is going to happen. Your first job is simply to get clear on your vision. The more clear your vision is, the more obvious and easy will be the execution.
According to Cameron, you should ideally have a five-page vivid vision written down which you begin sharing with EVERYONE!
Why share with everyone?
A few reasons:
- When you share it with others, they will begin holding you accountable to it
- Hearing yourself say it will cause you to believe it more - Your thoughts should become words, words should become actions, actions habits, and habits your personality and destiny.
There are mixed science and opinions as to sharing your goals publicly. The question is: if you're 100% committed to your goals, then why wouldn't you? The reason people say you shouldn't share your goals publicly is that at some point or another, they shared their goals with someone who didn't support them, and they let that person's lack of support traumatize them and stop their vision. Therefore, the notion is that you should either keep your goals private or only share them with people who will support you.
Cameron (and I) say, screw that! Share your vision with everyone. If people don't support you, then respectfully disagree. Live your truth. Be honest and transparent. Your identity narrative should be based on who you want to become and where you're going. You need to become emotionally mature enough to not let other people's opinions or feedback derail your dreams.
So, create your five-page document.
Where will you be in three years from now?
Then, begin sharing it with EVERYONE. Watch what happens. You'll begin to repel the wrong people from your life and attract the right people.
The question is: are you really ready to do that?
If you're committed, then the answer must be yes. If you're not, then stop reading this article.