No one is going to do this for you.
It was a wet slap in the face.
Despite being what most would consider "successful," the truth is, I've been holding myself back for a few years now.
I've let some big defeats and some family circumstances stop me from taking my results into my own hands.
When you get serious about what you're doing, you shift from process-oriented to results-oriented.
You get serious about producing the results you want.
This doesn't mean you're not in love with the process. It simply means you're no longer making it about the process.
When it's about the process, it's all about you. This is what Cal Newport explains in So Good They Can't Ignore You. When it's all about you, you try to discover for your passion.
When it's all about them, and what you can do, then you develop expertise and provide genuine value.
The billionaire Peter Thiel says something very similar in Zero to One:
"Indefinite attitudes to the future explain what's most dysfunctional in our world today. Process trumps substance: when people lack concrete plans to carry out, they use formal rules to assemble a portfolio of various options. This describes Americans today. In middle school, we're encouraged to start hoarding 'extracurricular activities.' In high school, ambitious students compete even harder to appear omnicompetent. By the time a student gets to college, he's spent a decade curating a bewilderingly diverse résumé to prepare for a completely unknowable future. Come what may, he's ready--for nothing in particular."
Recently, it's become clear to me that I'm squandering many incredible opportunities because I haven't gotten serious.
I've built an amazing team and network around me.
But the hard truth remains: No one is going to do this for me. No one cares more about my own success than me.
The same is true for you. No one cares about your success more than you.
You can build an amazing team that supports your vision and your goals. But in the end, it's on you.
If you're serious, then those around you will get more serious.
For my last book launch, I wasn't serious enough. I placed too much power and responsibility on the shoulders of others.
For this book launch, I've decided to work with true professionals. People who take their work seriously and demand do the same. I'm talking about Scribe Media.
What I've learned in the past eight or so months, working with Tucker Max and the team at Scribe is this:
- If you want to be a rock star in business, you should write a book.
- If you don't have a book, you're not going to be able to scale at the level you could.
- If you are going to do a book, then do the freaking book -- stop waiting.
- If you're going to do a book, then do it well.
- If you're going to do a book, be bold and hold nothing back.
- If you're going to do a book, or anything for that matter, then swing for the fences.
When you work with people who are the best in the world at what they do, they force you to think about how serious you are about what you're doing.
In the past few months, I've been forced to ask myself: Am I serious about this or not?
Why am I still dragging my feet on so many things?
Why am I so indecisive about so much in my life?
I know I want success. I've allowed my lizard brain to take way too much of my life.
Of course, there is resistance to change. But if you already know deep down what you want, then you won't put up with that immature garbage. You'll make decisions and put systems and people in place to help you succeed.
You'll wake up and get working.
You'll realize that no one is going to force you to your highest potential. You have to see it in your mind and then go there yourself.
No one is going to do it for you.
How serious are you about your success?