Most entrepreneurs or wannabe entrepreneurs are super busy. They have a million things on their plates. They are overwhelmed and overworked.

And yet, they still have new projects they want to complete and goals they need to accomplish.

However, when creating a new goal, Dan Sullivan discovered that many entrepreneurs--and he's coached some 20,000 of them--generally ask the wrong question.

Most entrepreneurs try to do everything on their own. They start by asking themselves, "How do I do this?" A much better question would be, "Who can do this for me?"

Another variation of the question is one I learned from Scott Morrison, who specializes in business development strategy. He asks, "Who can I partner with to take this project to more people faster and easier?"

Collaboration isn't something you're taught in school. But it's the smartest approach to business and life. Deciding who you do something with has more implications than what you're doing or how you're doing it. 

If you want to create something, you should partner with others who can essentially speed or fast-track the process.

For example, there was a Super Bowl commercial done by Bud Light, the beer company, and Game of Thrones, the HBO series. It leveraged collaboration and made a much more memorable, impactful, and likely more profitable ad, one that some called among the biggest and boldest ads that has yet to be orchestrated. 

Two very distinct entities linked together to create something totally different, and were able to leverage each other's audiences, ideas, and resources. 

An article on the Wall Street Journal stated this ad is the centerpiece of a $20 million dollar marketing blitz that Game of Thrones is doing to promote its final season.

According to Morrison, many of the companies he advises fear this form of partnership. An interesting example is Tesla, which was able to produce a brilliant innovation in cars, but rather than developing a partnership to distribute its innovation, is attempting to do it alone.

Tesla may succeed. But it would be light-years further had it thought more in terms of "Who" rather than "How." 

Are you leveraging partnerships? 

Or, are you still trying to do it by yourself?

Published on: Feb 4, 2019
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