Bach is known by many to be one of the top financial authorities in the world. He's sold millions of books over the past few decades.
Bach has been to work on a new and interesting project as of late, one in which launches in May of 2019: The Latte Factor: Why You Don't Have to Be Rich to Live Rich.
Joe Polish, the founder of Genius Network, connected me with David Bach when he found out about The Latte Factor. Polish knew I'd be interested in reading the book, as I'm always wanting to get a sneak-peak into what the most brilliant minds are up to.
I got an advanced copy of The Latte Factor and read the book. It blew me away. As someone who writes books for a living and who reads 70-100 books per year, it is rare that I come across a book that would fit into the category of what economist Tyler Cowen would call a "Quake Book," one of those books that totally flips your mindset upside-down and gives you a 10X better operating system for the world.
The Latte Factor is written as a story about a woman whose life is seemingly average. She doesn't have a healthy relationship with money. She doesn't believe she can afford expensive or exciting things.
Then, over time, her relationship with money, her emotions, and her future changes.
She begins making small and exciting investments in herself, such as buying a beautiful photo for over $1,000, something that usually she'd see as WAY outside her price-range.
She began ACTING and LIVING rich, and this mindset and behavior literally altered her identity, emotions, and even shifted her brain chemistry. Living rich allowed her to eventually become rich, because her subconscious standards for herself increased.
Given that this book is not out now, but is available for pre-order, I won't give it all away. But suffice it to say, this book was one of the freshest, most exciting, and fun reads I've had in a long time. I'm confident that 2019 is going to be a far more abundant year for me because I read this book. I already feel like a different person.
That's the exciting thing about coming across a QUAKE BOOK, it shifts everything for you. That's what The Latte Factor was for me. I have a new excitement and energy for life.
David Bach has done it again!