Laszlo Bock led Google's people resources team for more than a decade. He turned HR at Google into a science. This is the guy Google employees have to thank for on-site chefs and generous parental leave policies -- which vastly improved employee retention.

It was big news when Bock stepped down last year. He did so to found his own startup with other ex-Googlers Jessica Wisdom and Wayne Crosby. It's called Humu. Humu is a tech platform that uses behavioral science to improve workplace happiness and productivity.

Humu had been operating in stealth mode with just over 20 employees. Now that they've just announced $40 million in venture capital funding, Humu has more cash to expand their team. Current positions on their website include Full Stack Engineer, Enterprise Sales, People Scientist and Product Engineering and Design. Bock tells Business Insider that Humu is growing quickly.

With their mission to "make work better for everyone, everywhere" and a co-founder who's somewhat of an HR celebrity, Humu is bringing a thoughtful and systematic approach to hiring the right people for their team.

The difference between a good and great candidate

No matter which role a candidate interviews for, the Humu founders tell Business Insider they need to one quality to truly stand out.

You need to be a great storyteller. "That storytelling piece is just as important as whether you can write the line of code that's going to make the software run," Crosby said. How you tell your own career story matters.

The beauty is that the candidate can dictate what story they choose to tell. Do you share an early-career experience that shaped how you approach your work? Something about the formative years of your childhood? Is it a more recent win -- or even a failure -- that had a big impact on your career?

Any of these could be valuable stories to tell in an interview. All would make a candidate stand out in a hiring manager's memory because they showcase the person behind the skills.

It's widely known that the standard interview process in flawed and favors certain personalities over others. That's why many hiring managers have an arsenal of interview questions with hidden agendas. There are questions you can ask to weed out narcissists, spot people who complain too much and identify potentially toxic candidates.

Humu's founders tell Business Insider they understand not everyone performs well under the same circumstances. So in their hiring process, they plan to take more time to ensure that both parties -- candidate and company -- get to really know the other. ?