Open Netflix. Scroll through the recommendations. Proceed to scroll and scroll and scroll. Ten minutes later, and still nothing looks appealing.
So many options, not all of them good.
The streaming platform doesn't suffer from lack of options. Their problem is too many options. The Netflix algorithm tends to get highly specific and recommend strange, unappealing titles. You watched 10 minutes of that nature documentary just one time. Now the algorithm thinks it has you pegged, and you can't escape.
Last summer, Netflix tested out human-curated recommendations to help address the problem. Now they're rolling out a new feature to help you pick what to watch.
Watch what everybody else is watching.
Netflix is rolling out a most popular tab. With the Top 10 feature, you'll be able to see the most popular TV shows and movies in your country. The lists will be updated daily. You can go straight to the Top 10 category to see what's trending, or keep an eye out for titles with a new "top 10" badge as you're browsing.
Netflix has already been experimenting with this feature in Mexico and the U.K. "Members in both countries have found them useful, so we are now rolling them out to even more," the company's director of product innovation Cameron Johnson said in a blog post.
How Netflix deems what's Top 10 material.
Unsurprisingly, a lot of the top 10 titles are currently Netflix originals. It's a self-fulfilling prophecy. Netflix heavily promotes their own content on their own platform.
It's not clear how else Netflix determines what makes the list. Do they count viewership of the first few minutes of a show, or do people have to watch until the end?
Netflix certainly has all the data about what we all watch. But they don't make any of that data public. Last year the company published lists of its top 10 programs in 33 countries, Bloomberg reports. It was based on viewership within 28 days after a show was released and counted only the first two minutes of viewing time.