Could brewing beer be as simple as pushing a button? That's exactly the premise behind SodaStream's new product. The creator of the popular at-home fizzy water machine just announced a new at-home beer brewing machine.
It's called Beer Bar. The system looks identical to a SodaStream but uses a special beer concentrate bottle. Just add water, push the button, and your freshly "brewed" beer is ready to go in seconds.
Beer Bar's first brew is a light beer that contains 4.5 percent alcohol by volume (ABV). The Blondie is described as having a "smooth authentic taste and a hop-filled aroma." A one-liter Blondie bottle yields about three liters of beer. You can purchase a one-liter Blondie cartridge for €2.99 (about $3.34), or the Blondie gift box--a cartridge and two glasses--for €9.99 (just over $11).
Beer Bar is only available in Germany and Switzerland right now. SodaStream plans to roll it out to other markets in late 2016 and early 2017.
There's no word yet if SodaStream will be add more beers to the Beer Bar tap list, but it seems likely. "Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand," SodaStream CEO Daniel Birnbaum said in a statement. They're likely planning to launch a full line of beers for the at-home touch-of-a-button beer brewer. The Eater noted that SodaStream's stock rose 5 percent yesterday, the day after the new product was announced.