There's been a lot of discord, chest thumping, cheers and jeers at the Democratic National Convention so far this week. You could probably say that about the entire election process to choose the next leader of the free world.
Before Hillary Clinton's election last night as the Democratic nominee, much has been said about her unnatural political abilities. She's considered "icy" and "standoffish." Many people don't trust or like her.
So leave it up to her husband, Bill, to soften her image by doing what leaders ought to do more: tell stories.
Clinton's lengthy speech about his wife was essentially a verbal history of their lives together--of course, minus the big elephant in the room that starts with "M."
Regardless, he managed to pull together a narrative that few associate with Clinton--a "girl" in a flowery dress, someone who declined numerous marriage proposals so she could work for the underprivileged, a person who--after just making history as the first woman elected to represent a major political party in the U.S. presidential elections--once told him nobody would ever vote for her.
He made her seem more human--and likable.
This is one of the easiest ways leaders can build trust.
Tell authentic stories about yourself.
Put in the good--and the bad.
Laugh at yourself.
Bill Clinton is a master at this. So are other natural leaders. If you want to win the room, be sure the room wants you there in the first place. That means you give a little of yourself first.
For more on leadership, watch how a natural leader like Jack Welch tell someone bad news below: