When was the last time you took time out of your busy schedule to acknowledge (let alone celebrate) your many accomplishments? As entrepreneurs, we spend a lot of time obsessing about the future. Yet, when we complete a significant goal, we have been conditioned to immediately move onto the next goal rather than celebrating our wins. When you don't take the time to celebrate your many accomplishments, you have a high probability of burning out.

While you don't need an excuse to celebrate, the one time when most type-A entrepreneurs actually take the time is on a birthday that ends in a zero (i.e. 30th, 40th, 50th, etc.).

This week, I was privileged to celebrate Dan Pena's 70th birthday at his home, Guthrie Castle, in Scotland alongside more than a hundred of his successful protgs. In a previous article, I had interviewed Mr. Pena regarding Taking Action on Great Advice. Known by many as The 50 Billion Dollar Man, Dan Pena is a shining example of someone who has worked hard, accomplished a tremendous amount personally and professionally, has given back through both philanthropic and educational means, and knows how to celebrate his many accomplishments with his friends and family members. Here are three reasons why celebrating your wins is so critically important to your success.

#1: The Act of Celebrating Changes Your Physiology And Strengthens Your Psychology
When you celebrate, endorphins are released inside your body and you feel incredible. When you accomplish something and don't take the time to celebrate, you are robbing yourself of an important feeling that reinforces your success. So much of what we do in our business is driven (or limited) by our psychology. Celebrating your wins not only feels great physically, but it reinforces the behavior you want to show up when you face a new challenge or opportunity.

Conversely, if you fail to celebrate your many accomplishments, you are training your brain that what you are doing isn't all that exciting and important. If every day feels mundane (even when you are crushing it) you will stop giving 110% of yourself and that will lead to lackluster results. Simply put, the lack of celebration will lead to a feeling of emptiness that will result in less focus and decreased performance over time.

During Dan Pena's 70th birthday part, it was clear that he is a master at changing people's physiology and their psychology. For three days and nights, Mr. Pena combined physical events such as golf, skeet shooting and Scottish line dancing with choreographed speeches, toasts and storytelling. As guests were interacting with one another (i.e. talking, dancing and playing), they were changing their own physiology and psychology. It was incredible to both experience and witness these interactions.

#2: Celebrating with Colleagues and Business Partners Tightens Your Network
By no means must you throw a party to celebrate. There are many psychological and physiological benefits in simply acknowledging your wins (either in a journal or with a close friend or family member). But, there are added benefits when you expand your circle to include your colleagues and business partners.

While in a peak state of celebration, you have the added benefit of strengthening your business network with those around you. Your own celebration is contagious and those around you want to share in your success. As accomplishments are properly recounted, new ideas and opportunities are formed and shared. In a peak state, you feel you can accomplish anything. When surrounded by others who are also in a peak state, it's natural to look for ways to collaborate and strengthen your network of achievers.

Dan Pena's birthday party celebration was no exception. The environment was buzzing with peer collaboration and a strong desire to support each other. It was clear that this network of successful entrepreneurs had continued to stay connected and built off each other's individual momentum.

#3: Your Celebrations Position You Correctly as a Winner and Attracts More Success
Success begets more success, so it's only natural to build upon existing momentum; especially during events of celebration. As you look to grow your business, celebratory events not only reinforce the positive aspects of what you are doing, but positions your business correctly as a desirable company with which others would like to associate.

Perception becomes reality. As you celebrate your wins, others look for ways to participate in what you have successfully built. The right partnerships are formed via a value-for-value exchange. This means that to attract you to allow others in, there is a high probability they will be coming to the table with ways to expand upon what you've already achieved.

What was fascinating about Dan Pena's event was the opportunity to connect with so many successful business men and women. Many of whom recounted Mr. Pena's action-oriented philosophy and his intensive coaching style alongside his weekly accountability reports that held them to task.

It was an incredible experience to witness how such a successful person like Dan Pena celebrates his half-century long career. With so many achievements to celebrate over the past 50 years, it's no wonder the celebration was a 3-day long event. We should all be so fortunate to celebrate our 70th birthday party with our highly successful peer group and supportive family. If you are willing to Take Action on Great Advice, then you are already on the path that will take you to a similar outcome.