So, you finally did it. You hunkered down, did your research, and now that seed of an idea you had years ago has been birthed into reality. You have your own business. Your "baby" is real; it's alive and kicking but still, needs your nurturing to survive. Like any newly born thing, you must feed it to help it to grow. In business, that translates to your to ability to connect and engage with your existing and potential clients; ultimately, acquiring new ones on a regular basis. Marketing becomes key to your "baby's" survival. So where do you start?

Certainly, your research points to the realization that we are now in the age of digital marketing. To compete, businesses must be able to navigate the waters of digital media and advertising, and mastery of this could be the key factor in determining the success and longevity of any business. Dan Sevigny, founder of Spooky Digital, revealed some of his favorite digital marketing tools for achieving this. Let's take a look.

1. EverWebinar

EverWebinar is a fully automated webinar platform that allows users to easily create fully automated webinars that function as a 24/7 sales piece for your business. Built-in analytics keep track of all essential subscriber data and it easily integrates with just about everything. EverWebinar focuses on providing an easy to use tool that meets all your training and marketing needs. The hybrid format of this tool bridges the gap between pre-recorded and live webinars. It's affordability, bonus training programs, and a 100% money back guarantee make it an easy choice for any business owner.

2. ClickFunnels

This marketing funnel machine helps create sales funnels that work best for your specific entrepreneurial needs. ClickFunnels takes all the work and worry out of designing and managing a funnel by combining all your online marketing service needs into one easy to use "short-cut" software. Using both their pre-built, and fully customizable, funnel building software, users are guaranteed to find an option that meets whatever business needs they may have. You can even assign affiliates to your funnel to help promote your product. It's an easy tool to market, sell, and deliver your products online.

3. BuzzSumo

Use this analytical tool to discover which online content is performing best and allow it to guide you to tailoring your content in a way that is successful and competitive. Social media drives digital marketing, and this tool can help to identify influencers that are best suited to drive followers to your online content. BuzzSumo even has a feature that can alert you to changing trends related to your brand and potential competitors. It is a secret weapon when it comes to internet marketing as a whole, providing its users with content curation, insight, research, and planning.


With data obtained from over 6 billion web pages daily, Ahrefs' tools aim to give you the most accurate data available for SEO and marketing, related to your business. The Domain Comparison, Backlink Checker, Content Gap and SERP Checker are just some of the additional tools provided by Ahrefs that use side by side metrics to help any entrepreneur gain an edge over their competition. Ahrefs help businesses strategize, using organic and paid search traffic data monitored from 130 million keywords in the US and over 100 other countries.

5. SpyFu

Discover the search market formula that makes your competitors a success with Spyfu. Spyfu focuses on the keywords and ad spend from the past 11 years that direct traffic to your competition's websites. Learn from their mistakes and steal their secrets to gain an edge. You can even customize your own list of domains with the added bonus of several filtering options.

6. Thrive

Thrive is a one-stop-shop for fast and simple competitive website design using Wordpress plus an array of plugins. Described as a Marketing University by some users, constant updates, unlimited support, access to exclusive "members only" courses, and actionable content ensure that no business owner gets left behind. With tons of fully customizable templates and the ability to test your headline's performance, building responsive websites and landing pages have never been easier. So easy in fact, Thrive purports even your granny could do it.

7. ActiveCampaign

ActiveCampaign is a customer data consolidation beast. This automated tool takes your valued contact data and gives you insight that enables you to interact with them in a way that will turn your site visitors into frequent customers. Users will gain the ability to email with intelligence as the collected information from your contacts allow you to respond with personalized messages geared toward their specific interests. Integrated add-ins and training extend this marketing tool's functionality. Use this marketing tool to improve your campaigns and reach the right people at the optimal time.

Final Thoughts

These are a few, of many, tools used by entrepreneurs that help them perform at their highest level and promote growth. With most of these tools offering a free trial to get started, there is no reason for your business to fall the way side. The ability to intelligently and productively market your business is critical to success. Often times, to be the best you must learn from the best. So get out there, try some of these tools, and win.

Need more ideas to get you started? Here are some related articles you might be interested in: (1) The Critical Power of Branding, (2) 5 Ways Live Chat Can Increase Online Sales, and (3) How to Map Your Customer's Journey. There are lots of great ideas out there, but remember To Increase Sales, Take Massive Action!