Everyday people take more photos than were ever taken in history. The number of photos taken every year has nearly tripled since 2010 and was projected to grow to 1.3 trillion pictures taken by this year. All of those photos need to be stored somewhere.

And it's not just photos. Thanks to smartphones there is a tremendous amount of data being stored and circulated, and some are worried about space. Do we have the ability to capture all of this data and keep it safe? And just as individuals are worried about their personal data, companies and organizations are worried about the security of their own data.

Ridesharing technology company Uber is still reeling from a 2016 data breach that impacted millions of users. The service provider failed to disclose the breach to the public and according to recent reports paid off hackers to hide the incident.

That's likely because incidents like these quickly erode consumer confidence. After a data breach at consumer credit reporting agency Equifax earlier this year, stock prices plummeted. A data breach sends a negative message to consumers. Regardless of the product or service a company is selling, if they can't protect their customers' data it signals to consumers that they might have weaknesses elsewhere.But security isn't the only problem facing data storage.

IaaS Market Expected to Reach $74 Billion

The issues of data access, storage capacity and security are especially challenging for small businesses with limited resources. For this reason, many are turning to Infrastructure as a Service (IaaS) as a solution. IaaS eliminates the need for physical data storage infrastructures internally within a company. IaaS companies provide businesses with online computing applications such as storage, servers, databases and software. This accessibility makes it easier for small to medium sized businesses to scale as they grow because often IaaS companies charge for these services on a usage basis, as opposed to a flat rate. The IaaS market is expected to reach 73.9 billion globally by 2022.

Businesses that want customers to feel confident that their data is safe and secure must turn to new IaaS technology created for the express purpose of addressing the ever changing data storage needs in our society.

Infrastructure On Demand

We live in a society where you can get anything on demand right from your smartphone. You can have groceries delivered to your house. You can hire someone to clean your home or run your errands. And with ride-sharing services like Uber and Lyft, you can hail a ride with the push of a button.

So why should data infrastructure be any different? New IaaS technology is making it so data can be managed on demand as well. Computer technology corporation Oracle has created an IaaS platform that combines the benefits of cloud services with the benefits usually associated with physical on-site infrastructure. Their IaaS option provides users with on-demand access, while still giving them a system that is predictable and easy to control. With IaaS, small businesses no longer have to build infrastructure for data storage internally. And with IaaS they can pay for what they need as they grow.

In addition to offering on-demand access, companies like Titanium, which offers IaaS, are working to provide a solution to capacity issues with their blockchain infrastructure services. Titanium aims to not only replace cloud storage, but also to provide processor power and memory, so that resource-intensive projects such as artificial intelligence or virtual reality can be accomplished by anyone in the world, at an affordable price. In this way companies aren't limited to how much their physical infrastructure can hold and by decentralizing storage and services, and they can also minimize outages.

Security Still A Major Concern

According to a recent release by Delta Risk, a cyber security and risk management firm, 90 percent of organizations are currently using cloud services to store data. But according to Delta Risk, cloud security remains a major concern among these organizations. In a survey released this year, Delta Risk found that the top three cloud security concerns are data loss, data privacy and confidentiality breaches.

Blockchain technology, like that being used by Titanium, has been proven to be more secure than other services. Blockchain technology creates a digital transaction ledger. And instead of being stored with a single entity, the data is shared among a distributed network of computers.

Microsoft Azure is a cloud computing service created for building, testing and managing applications and other tech services. Microsoft is also using blockchain technology to better secure multi-party collaboration. The Azure platform supports distributed ledger technologies and addresses the specific business and technical requirements of these technologies, especially the necessity for a high level of security.

These are just a few of the companies offering IaaS solutions that address the data access, storage and security needs of small businesses and research indicates these solutions are hitting the mark. 

Bottom Line (By The Numbers)

According to recent research from Oracle, 72 percent of information technology professionals believe IaaS makes it easier to innovate and 68 percent believe IaaS delivers exceptional operational performance in terms of speed and availability. The study also found that 68 percent of IaaS users believe the technology has significantly reduced the time it takes them to deploy new applications and services. Additionally, 66 percent believe that companies not investing in IaaS will struggle to keep up with those that are using it.