Nearly a decade ago, Seth Godin famously said, "Content Marketing is the only marketing left." While that is certainly an extreme view, it illustrates the continuously growing impact of content marketing for both business to business (B2B) and business to consumer (B2C) marketing efforts. As we're nearly through the first month of 2017, its good time to firm up your content marketing blueprint and ensure that your content marketing plans align with the biggest changes that will impact your success.
What's different in 2017?
Influencer Content Will Drive Relevancy. Last, but not least, the potential customers you're looking to attract would prefer to hear about you, not from you. This is an important distinction that explains the explosive growth of influencer marketing. Yes, your ideal customers want the information you've worked hard to develop. They would just prefer that they discover this content from a trusted friend, family member or respected influencer. People trust their peers' opinions of brands more than they trust what brands say about themselves. How much more? By as much as 92%! The simple truth is that today's consumer is savvy and has felt lied to by companies. There is a need for authentic conversation that is not typically being met by brands. Trust has faded and now more than ever, real people want to hear from real people about brands they should trust.
Lastly, if you're looking for additional help as you're developing your content marketing, be sure to check out the 20+ Best Free Content Marketing Tools and Apps (and How to Use Them), as well as this wealth of content marketing statistics if you need some stats to help you make your case for enhanced content marketing efforts in 2017. And if you find some really useful tools, please feel free to share them here in the comments section. I'm always looking for even more ways to deliver outstanding content marketing for our Trepoint clients.