It's time for some tough love. If you are not on the path to substantial growth and the kind of success that you dreamed of when you first started your own company, then you are doing it wrong. Simply put, this is YOUR time. You are NOT a big corporation and you should be celebrating just how fortunate you are to be a small business.
Listen up. I'm going to show you why being a smart and savvy (small) business is just about the best thing you can be today and how to take advantage of all the things you're currently overlooking. 2016 is your year and despite what you may have struggled with in the past, now is your time to shine.
Power of Disruption
There is an extremely simple formula for disruption that you simply aren't using to your benefit and it goes like this: Disruption = Giving for Free what Others Charge for. That's it. Now I'm going to give you several examples so that you can clearly see what you need to do.
Got it? If you're still stuck, then ask your team, "What would terrify our biggest competitors if we found away to give it away for free?" Google asked this question and came up with the Android Operating System (OS)--the largest mobile OS on the planet is totally free. Why? Because they make their money on search ads and knew that more and more searches would be on mobile devices. How better to capture that market than to give away for free what had previously been one of the biggest drivers of cost for a mobile device?
Once you've got it, don't hesitate. Be bold. This is YOUR time! It's time for you to stand up and take what's rightfully yours. If you play by other people's rules, you will struggle. Make your own rules and dominate!