The United Airlines story is only getting worse and worse. You've seen the video and read the eyewitness accounts of how the airline forcibly removed a passenger--who wound up disoriented, panicked, and with a bloody face--because it decided it wanted to let its employees ride in the seat he'd paid for.

Now, things are getting simpler to understand, as the public relations nightmare continues and the episode has begun to affect United's bottom line. Here are the seven most troubling numbers for anyone who's still rooting for the troubled airline.

1.1 percent

This is how much of United's market capitalization had disappeared in trading Tuesday. While it was even lower at one point during the day, it still represents about $225 million in evaporated value. (That said, it's still trading about 75 percent higher than it was last summer.)

70

That's the number of passengers who can ride an Embraer E170a, which was the type of plane involved. It's also the number of passengers, meaning the plane wasn't actually overbooked, as United originally claimed.

69

This is the age of the passenger, Dr. David Dao, who was pulled violently off the plane, bloodied and disoriented. He remains in the hospital.

Three

This is the number of statements it took from United CEO Oscar Munoz before he finally offered a simple apology to customers, and "deeply apologize[d] to the customer forcibly removed."

210 million

This is the number of times, as of yesterday, that video of the incident had been viewed on the largest Chinese social network, Weibo. Reports suggest that Chinese viewers believed Dao had been targeted because of his ethnicity. Related: United is the biggest American carrier in China.

Two

This is how many potential federal investigations into the incident, including one from the U.S. Department of Transportation, and one in the U.S. Congress.

Two (again)

The number of other stories, besides things related to Donald Trump that have trended higher in the United States in 2017. (The others were, briefly, the Patriots come-from-behind win in the Super Bowl, and the best picture award snafu at the Oscars.)

It seems likely this will overtake those stories, though.

Published on: Apr 12, 2017
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