The $7,500 tax credit is gone, prompting Tesla to drop the price of its cars by $2,000.
Production is stuck in neutral. And angry anti-Tesla activists (who even knew there was such a thing outside of stock-shorters just a few months ago?) are parking pickup trucks in front of chargers to make life hard for Tesla owners.
Top it all off with the fact that the company's stock has dropped about 10 percent in just the first few days of January.
I don't think I've seen this kind of targeted anger against a car brand outside of those tasteless stickers of Calvin urinating on Ford and Chevy logos.
All of which leads to the question: Why do people hate Tesla so much?
Of course, the pickup truck blocking trick (known as ICEing among Tesla owners, short for "internal combustion engine") might be more about aggressive luddites than it is about people hating Tesla in particular.
It seems close in behavior to the reports out of Arizona that people are physically attacking Waymo's self-driving cars.
And perhaps some of the market perception of Tesla has as much to do with the image of Elon Musk's fractured interests. At the same time Tesla was talking about flat production and price drops, Musk was doubling down on his promise that SpaceX will deliver humans to Mars in seven years.
Regardless, it's a heck of a way to start a year. Musk famously said 2018 was his toughest year yet (he'd also said that about 2008, by the way). It'll be interesting to see how 2019 turns out for hiim.
Here's what else I'm reading today:
- A food industry giant is introducing a new vegan burger
- A shutdown means you still owe taxes, but your refund will be delayed
- 2019 tech resolutions for a happier you
- This China coffee startup says it will overtake Starbucks this year
- Vermont is paying people $5,000 a year to move there. Strings are attached.
- The $73 million plan to get you to care about soccer
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