Some people were very excited when Amazon said half of its HQ2 pseudo-headquarters was coming to New York City. For example, the Amazon employees who had been buying nearby condos before the announcement were probably thrilled.

But since then, the reaction probably hasn't been what Amazon was hoping for. In fact, it seems like there's danger of a full-on backlash. 

Last week, a big New York labor union blasted Amazon for "deadly" and "dehumanizing" employment practices. Next, the New York City Council is holding three days of hearings on just what New York had to give up to convince Amazon to expand.

And while she hasn't even been sworn in yet, the newest member of the New York congressional delegation, Alexandria Ocasio-Cortez, has emerged as a vocal Amazon critic.  

Amazon has a plan though. Its first reported move: belatedly trying to hire public affairs firm SKDKnickerbocker to try and shape opinion and smooth things over politically.

Really? Only now? Did Amazon truly not see the potential for this kind of reaction?

Silver lining for everyone else: If you're worried about big tech companies becoming these omniscient giants who know what we'll want even before we do, it's almost reassuring to see them miss this one.

Inc. This Morning delivers a daily email digest of the news curated for anyone interested in entrepreneurship. Want this email in your inbox every day? Sign up here.

Here's what else I'm reading today:

A new study shows just anxious your workplace might be

Does your anxiety or depression often disrupt your work? Three of 10 American workers aged 18-34 say yes, according to a poll conducted by SurveyMonkey Audience for _Quartz_. That's nearly double the national figure of 18 percent. And more than half of employed adults of all ages say they go to work even when they know a mental health day is in order. The poll's other findings are equally fascinating--take a look.

Seriously, what was I wasting my time doing at this age?

Meet Ryan. We don't know his last name, or the city he and his family lives in. But here's what we do know: He's 7 years old, and is the star of a toy review channel on YouTube with 17 million subscribers, ranked #1 on the list of influencers recently, and made $22 million last year. Oh, and he's already projected to do better next year, since he just signed big deals with Walmart, Amazon, and Hulu.
--Bill Murphy Jr.,  Inc.

The color you're about to start seeing everywhere

Pantone, the company that develops color systems for a variety of industries, has unveiled its 2019 Color of the Year. It's a tradition that has become highly influential in the consumer products industry. The inspiration for this year's shade? Although not explicitly mentioned, you might say Facebook had something to do with it.
--Lindsay Blakely, Inc.

In-N-Out Burger over Google?

Glassdoor released its 2018 list of the best places to work. This list is unusual because it ranks companies purely by their employees' anonymous opinions. The top 10: Bain & Company, followed by Zoom Video Communications, In-N-Out Burger, Procore Technologies, Boston Consulting Group, LinkedIn, Facebook, Google, Lululemon, and Southwest Airlines. 
--Peter Economy, Inc.

Check out these gorgeous photos of humans on Mars (which is actually Oman)

In February, Austria and Oman embarked upon a unique collaboration: a simulated mission to Mars in Oman's Dhofar region. Six "astronauts" and nine support crew conducted experiments in Mars-like conditions to prepare for an eventual real journey. As part of the support crew, photographer Florian Voggeneder was on hand to take these stunning photos of this dress rehearsal for a mission to Mars.   

Published on: Dec 6, 2018
Like this column? Sign up to subscribe to email alerts and you'll never miss a post.