It is a truth universally acknowledged that if something is on the Internet, it must be true.
I've been waiting for a while to rip off Jane Austen like that, and this seems a good opportunity: a new report on the apparently widespread practice of companies "stuffing the ballot box" with 5-star reviews on Glassdoor.
The Wall Street Journal ran a widespread investigation that showed how companies famous and not-so-famous, including Space X, Slack, LinkedIn, Clorox, and many others, work to rack up 5-star reviews on the employee review site.
For some companies it's as simple as offering every employee who posts a review a bit of company swag, like a coffee cup. For others, apparently, it involves getting eager interns to post wide-eyed depictions of how great their companies are.
Why do it? It''s basically the same reason people run massive campaigns to get 5-star reviews for products on Amazon or restaurants and attractions on Yelp or TripAdvisor: pure business. In this case, we're in one of the toughest hiring markets in decades, and Glassdoor has become a required stop for anyone considering working at any big company.
There's one clear winner in the whole thing: Glassdoor itself. It's visited by 60 million people each month, has a robust business model, and was acquired by a Japanese company last year for $1.2 billion.
- Here's what else I'm reading today:
- Facebook and space lasers, what could go wrong?
- The shutdown is stopping IPOs, so these companies are "seeking alternate routes."
- Also, he's just a really nice guy. Mariano Rivera is history's first unanimous selectee to the baseball Hall of Fame.
- Move fast and break things is so 2014.
- The vacuum cleaner guy is now the richest man in the United Kingdom.
- The folks at Davos have some predictions. (They're not optimistic.)
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