Last night saw a bit of a boring Super Bowl (congrats, Pats!), and some pretty wild commercials.
A few were funny (nice job, Stella Artois), and some were moving (like the one for The Washington Post).
A couple at least were controversial. (Looking at you, ad for Hulu's Handmaid's Tale).
Watching reactions on Twitter and elsewhere, however, there were two true contenders for No. 1 ad of the night.
The runner-up turned out to be a sort of joint venture between Bud Light and HBO, in which a beer commercial turned into a promo for the final season of "Game of Thrones," resulting in a fire-breathing dragon killing off one of Bud Light's pitchmen: the Bud Knight.
I thought I'd be writing about that ad -- but then Burger King managed to pick up the unofficial prize.
Their understated, risky offering: repurposing an almost 40-year-old film of the late Andy Warhol, sitting at a table and eating a Burger King Whopper in near silence.
The clip originally appeared in 1982 in a Danish filmmaker's work, "66 Scenes from America."
After years of trying, Burger King got permission to use it for this year's Super Bowl ad, according to AdAge. It's pretty far afield of anything else Burger King has done recently, but its silence and simplicity made it stand out.
"It's bold. It's risky. It's brilliant," praised Adweek.
Burger King "#EatLikeAndy"-- Adweek (@Adweek) February 4, 2019
Agency: David Miami
In a 1982 art film, Andy Warhol ate a Whopper on camera for more than 4 minutes. Reviving this footage as a Super Bowl ad for BK? It's bold. It's risky. It's brilliant. #EatLikeAndy pic.twitter.com/rEXoriBe6p
I'm not sure if it will sell burgers, but as a branding move it's a winner.
Here's what else I'm reading this morning (bleary-eyed after the game):
- Raw numbers are still good, but small businesses are cautious about the economy.
- Gimlet started with a single, meta podcast. Now Spotify reportedly wants to buy it for $200 million.
- Elon Musk says he's laying off people at SpaceX because they had two "absolutely insane" projects.
- Also: Tesla door handles are freezing, proving that not everyone lives in California.
- Some companies are seeing smaller tax cuts than they expected.
- For Valentine's Day, say it with sausages. (1-800-FLOWERS branches out).