Whatever else this is, it's a pretty fabulous story. It's about an alleged strategy of deception and a little guy who gets revenge against a company that he says screwed him over. It also might turn out to be the most viral story of its kind.

It has three elements:

  • First, a small business. Frank's Express, to be precise, a moving company in Brooklyn, N.Y.
  • Next, an actor. Tituss Burgess, who was nominated for an Emmy for playing the flamboyant and hilarious Titus Andromedon on the Netflix series, Unbreakable Kimmy Schmidt.
  • And finally, the Internet. Mostly Yelp, to be exact. But also social media.

The bad experience.

Simply recounting this story really brings the power of social media to life. It's the kind of thing that a decade ago certainly happened, but people would never have been able to get the word out about it.

It involve Burgess hiring Frank's Express to move a couch. Time goes by, they don't show up at his apartment. He texts them for an update.

Their response, according to the summary Burgess posted on Yelp (also, Instagram and maybe a few other places): Leave us a positive review on Yelp, and we'll come and do the job.